Van Hawke Agency is a global partnerships house operating across world sport, entertainment, culture, luxury and fashion. The house acts for the world's leading rights holders, brands and IP owners, creating and structuring commercial partnerships, from category exclusivity to naming rights and licensing, at the highest level.
Van Hawke maintains long-standing relationships at the most senior levels of world sport, entertainment and global brands. Engagements are undertaken at principal level and over the long term.
Van Hawke advises and acts for the owners of rights, brands and intellectual property across the full commercial life of their assets. The work spans category exclusivity and naming rights, licensing and brand programmes, market entry and the commercial development of new properties.
For rights holders, the house creates and places commercial inventory. For brands, it secures category positions across world sport and entertainment. Each engagement is originated, structured and carried through by the house, for the life of the relationship.
The house's expertise sits in the mechanics of major commercial agreements: the valuation of rights, the design of categories, the structure and negotiation of terms, and the management of partnerships through their full term, from first agreement to renewal.
Our savoir-faire lies in translating cultural ambition into commercial reality. We bring discernment, restraint and judgement to situations where perception, timing and consequence matter.
We operate with discretion and exacting standards, understanding not only what is possible, but what is appropriate. The result is clarity, confidence, and decisions that endure.